In the IIM course, you will master both the Design Thinking and Lean Startup methodologies, enabling you to become proficient in user-centric problem-solving and efficient startup development. You’ll gain insight into innovation processes and their applicability across various sectors and industries.
Understanding different types of innovation and their respective advantages and limitations will be at the core of your learning. Additionally, you will identify the critical success factors for international product development and develop a forward-thinking mindset, equipped with the tools necessary to align innovation with a firm’s strategy.
Collaboration skills in multidisciplinary teams will be honed, and you’ll learn how to transform innovative ideas into marketable products that cater to user needs. This program will also explore the impact of cultural aspects on innovation and how different cultures approach it. You’ll acquire the ability to manage the financial aspects of innovation projects and effectively plan and execute them while respecting essential milestones.
This journey will empower you to thrive in the dynamic world of innovation!
You will be divided in three teams made of four students, two in the economy field and two in engineering.
At first, the teams will be tasked with three different roles : communication (creating content and advertising), organization (making schedules and plans) and media (handling the website you are on).
After recruiting start-ups, each team will be charged to meet the start-up they are teamed with, including making a DESK and FIELD research, then presenting the start-ups the results you made after a design sprint.