Welcome in an
Innovative World !
What are we doing in IIM?
In this program, a team of sharp, curious Swiss students will collaborate with startups to support them in developing in the US market. By using a mix of Design Thinking and Lean Startup methodologies (meaning they ask lots of questions and test every hypothesis), the team will assist Swiss startups in meeting the expectations of American users and spotting valuable opportunities that could ease their entry into this competitive market.
International expansion can sometimes feel like learning to ride a bike all over again—except this time, with three kids and a pet goat on board. That’s why the program focuses on understanding the quirks of the US market, its cultural nuances, and even specific regulations (yes, looking at you, California). Through a collaborative approach, the interdisciplinary student teams will bring fresh perspectives and creative ideas to help startups navigate the US market without losing their direction.
Join us and apply now for a chance to be part of this program — because every great idea deserves an opportunity to go global (or at least cross a few borders)!
Our blog
Follow our adventures on the blog as we share our journey to San Francisco! From exploring the city to diving into startup culture, we’re documenting our experiences and activities. Get insights, tips, and stories from our team as we navigate the US market and enjoy everything this vibrant city has to offer!